We launched For:Us Products in 2018 with a fearless intention- to develop a brand focused on respecting, valuing and protecting the opulence of Black and Brown skin.
As a parent, seeing your children struggle with dry skin, acne, and the development of ingrown facial hairs; you want to help. We tracked down top dermatologists, estheticians, and medications for years before we recognized the real problem – the study of the largest human organ, skin, has been designated to solely aid people with white skin tones. Us folks with darker skin tones must deal with products marketed to “brighten” and “lighten” our beautifully saturated hues.
We are passionate about education and providing an understanding from what is learned. So we sought after the most effective ingredients found in nature, sourced our lineage for homeland remedies, identified safe alternatives and utilized breakthrough science to unleash and deliver transformative products.
All… For:Us