For Us, it’s not about rushing to be first, but about delivering you our best.

We believe in our ultraclean chemical preservative-free process; utilizing only natural occurring compounds to help maintain product integrity. Our development cycle is rigorous and generally takes over two years to bring any new product to market. 

Our formulas comply with EU standards, currently the strictest on earth; banning 1600+ ingredients and counting. We will never lower our standards because we have promised to design with love & integrity.